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Modern Woman 1944 1940s UK womens ration book rationing portraits magazines
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Modern Woman 1944 1940s UK womens ration book rationing portraits magazines
Modern Woman
1944
1940s
UK
womens ration book rationing portraits magazines
The Advertising Archives specialise in vintage illustrations including adverts, posters and magazine covers
Media ID 7080077
© The Advertising Archives
1940s Books British Clothes Clothing Covers Nineteen Forties Womens Twentieth Century
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EDITORS COMMENTS
This print titled "Modern Woman 1944" takes us back to the 1940s in the United Kingdom, a time when women faced numerous challenges and yet emerged as strong and resilient figures. The image showcases a collection of elements that defined this era: ration books, rationing, portraits, and magazines. The presence of the womens' ration book reminds us of the scarcity experienced during World War II, where resources were limited due to wartime demands. Despite these hardships, women managed to maintain their elegance and grace as depicted in the accompanying portraits. Their determination is palpable through their confident gazes. Surrounding them are various magazines that served as windows into a world beyond wartime struggles. These publications provided an escape from reality for many women who sought solace in fashion trends and lifestyle advice amidst uncertainty. The Advertising Archives skillfully captures this snapshot of history with meticulous attention to detail. Through this print, we are transported into an era where British women defied societal expectations by embracing both strength and femininity. As we reflect on this photograph's significance today, it serves as a reminder of how far society has come since then while honoring the resilience and tenacity displayed by those who lived through such challenging times.
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