30586929

Wall Art and Photo Gifts from Advertising Archives

30586929

The Advertising Archives specialise in vintage illustrations including adverts, posters and magazine covers

Media ID 20630687

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> Arts > Artists > Related Images

> Europe > France > Paris > La Vie Parisienne (The Parisian Life)

VISUAL DESCRIPTION
This is a vintage French poster with the title "Pour la sécurité des théâtres" (For the safety of theaters), from "La Vie Parisienne, " which suggests it was likely created for a campaign focused on theater safety. The central image features an elegantly dressed woman, her figure exaggeratedly elongated, wrapped in what appears to be a large blue cocoon or fabric that spirals around her. She has dark hair styled in an updo and wears high-heeled shoes. Her expression is one of surprise or alarm as she looks over her shoulder, perhaps indicating concern about theater safety issues. Surrounding the main illustration are four smaller vignettes showing cherubic figures—two at each side—engaged in various activities: extinguishing flames with small buckets of water and holding theatrical masks, possibly symbolizing drama and comedy. The artist's signature "Marró" can be seen at the bottom left corner of the central image. At the bottom right corner, there's text that seems to pose a rhetorical question regarding fire hazards within theaters: "Afin d'éliminer l'état des étoffes, le port d'un maximum deux kilogrammes de tissus par tête de pipe?" This roughly translates to asking if limiting fabric weight per person could help eliminate flammable materials as a preventive measure against fires. Overall, this poster combines artistry with public service messaging from an era when print media played a crucial role in communication and advertising.

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