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30586974

30586974


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30586974

The Advertising Archives specialise in vintage illustrations including adverts, posters and magazine covers

Media ID 20632093


VISUAL DESCRIPTION
This is a vintage French magazine cover titled "La Vie Parisienne, " dated Saturday, 10 July 1920. The illustration features an elegantly dressed woman with a flapper-style haircut and attire, sitting on the edge of an oversized gray mailbox. She has a playful expression as she dangles one leg out of the mailbox while holding onto its open door with her right hand. Her left hand rests on her knee, drawing attention to her exposed thigh due to the raised hemline of her dress. Two cherubic figures flank the woman; one appears mischievous and is peeking from behind the mailbox with what looks like love letters in his hands, suggesting he might be involved in some romantic intrigue or matchmaking. The other cherub is flying above him and seems to be blowing kisses or whispering into his ear. The text at the bottom reads "LA COQUETTERIE APPELÉE PAR L'AMOUR ET GÊTÉE PAR LA TAXE, " which translates to "Coquetry called by love and spoiled by tax. " This caption hints at a commentary about romance being affected by external circumstances such as taxation. The overall design combines elements of Art Nouveau style typography for the title "La Vie Parisienne" with illustrative techniques that were popular during this era in France, capturing both whimsy and elegance associated with Parisian life in the early 20th century.

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