30587920

Wall Art and Photo Gifts from Advertising Archives

30587920

The Advertising Archives specialise in vintage illustrations including adverts, posters and magazine covers

Media ID 20633077

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> Arts > Literature > Magazines

> Europe > France > Related Images

VISUAL DESCRIPTION
This is a vintage magazine cover for "La Parisienne" from October 3, 1931. The illustration features an exuberant woman in the foreground, dressed in a stylish bathing suit with a robe flowing behind her, and she's holding up what appears to be a small dog. Her attire includes swimwear with star motifs and a headscarf, suggesting leisure and fashion of the era. She seems to be waving goodbye or gesturing triumphantly as she stands on what looks like a beach promenade; there are silhouettes of people and city buildings faintly visible in the background. The text on the image reads "VIVENT LES VACANCES À BAS LA RENTRÉE!!!" which translates from French as "Long live the holidays, down with back to school/work!!!" This suggests that the image is celebrating vacation time and expressing playful resistance to returning to regular responsibilities. There's also smaller text saying "J'ai dû quitter la plage mais je n'oublie pas mon. . . " followed by ". . . costume de bain nat. ", which implies that although leaving the beach, one does not forget their swimming costume (or perhaps memories associated with it). The overall tone of this cover art is cheerful and carefree, capturing the spirit of holiday enjoyment during early 20th-century France.

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