30588002

Wall Art and Photo Gifts from Advertising Archives

30588002

The Advertising Archives specialise in vintage illustrations including adverts, posters and magazine covers

Media ID 20632567

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> Arts > Literature > Magazines

> Europe > France > Sport > Related Images

VISUAL DESCRIPTION
This is an illustration from the cover of "La Parisienne" magazine, dated Saturday, 22 August 1931. The scene depicts a sunny day at the beach with two women in vintage swimwear engaging in conversation with a brawny lifeguard or 'baigneur, ' as indicated by the sign above him which translates to "Bather - Hour Here. " One woman wears a stylish red and white striped swimsuit accessorized with a matching cap and sandals, holding what appears to be a towel or robe. Her companion sports a dark blue one-piece swimsuit with contrasting trim and has her hair styled short, typical of that era's fashion. She carries an orange-striped ball suitable for beach games. The lifeguard stands confidently, showcasing his muscular build in traditional horizontally striped attire—a sleeveless top and knee-length shorts—complete with characteristic beret-style cap turned backwards. His posture suggests he's attentively listening or perhaps giving advice about swimming conditions. The artwork captures the leisurely coastal atmosphere of early 20th-century France, highlighting contemporary fashion trends and social interactions during a seaside outing.

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