30588018

Wall Art and Photo Gifts from Advertising Archives

30588018

The Advertising Archives specialise in vintage illustrations including adverts, posters and magazine covers

Media ID 20632603

VISUAL DESCRIPTION
This image depicts a lively illustration that captures the essence of celebration and revelry. At the top, two central figures are perched on what appears to be an oversized wine barrel or cask. The figure on the left is adorned with grapevines and leaves, suggesting they may represent Bacchus/Dionysus, the god of wine and festivity in Roman/Greek mythology. The character's jovial expression and raised glass emphasize their role as a symbol of merriment. To their right is another figure who also raises a glass high, joining in the toast. Below these central characters is a crowd of people engaged in joyous activities associated with festivities—dancing, laughing, clinking glasses together—and raising them towards the figures above as if paying homage to them through their own enjoyment. The text at the top left corner reads "La Vie Joyeuse, " which translates from French to "The Joyful Life. " Below it are lines written in French that evoke themes related to pleasure-seeking and indulgence: "Ribands palisades rondes trondes, Bacchades Rollires à cour. Vive le vin! vive l'amour! Et vivent les levres gourmandes!" These lines could be translated roughly into English as: "Banners parade rounds abound, Bacchanals frolics galore. Long live wine! Long live love! And long live eager lips!" On the bottom left side of this page there's also an illustration depicting an individual lounging while reading what seems like a book or manuscript. Overall, this artwork celebrates hedonistic pleasures through its imagery and poetic inscription—a tribute to life’s sensual delights.

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