30588049
Wall Art and Photo Gifts from Advertising Archives
30588049
The Advertising Archives specialise in vintage illustrations including adverts, posters and magazine covers
Media ID 20631667
VISUAL DESCRIPTION
This is a vintage illustration depicting a beach scene with a humorous twist. The image shows four women engaging in sunbathing activities, each displaying distinct postures and attitudes towards the leisurely pursuit. In the foreground, one woman lies prone on her stomach atop a striped blanket, intently reading a book while another applies suntan oil to her back with an expression of concentration. Standing above them are two more women; one appears to be playfully striking a pose with hands on hips and sunglasses perched fashionably high on her forehead, while the other stands beside her wearing a white sailor-style outfit complete with cap and binoculars around her neck as if she's ready for an adventure at sea rather than lounging by the shore. The background features calm blue waters where we can see swimmers enjoying themselves. A small boat floats near the horizon line under what seems like clear skies—a perfect day for beach-goers. The caption "LE BAIN DE SOLEIL DE MÈRE OU HUILE-TOI, LE SOLEIL TOCQUERA!" humorously suggests that this is how mothers might indulge in sunbathing ("Mother's sunbath") or perhaps gives advice akin to "Oil yourself up; the sun will knock [on your skin]!" Overall, it captures both the style of swimwear from its era and conveys lighthearted summer vibes through its depiction of friends sharing time together at the beach.
MADE IN AUSTRALIA
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