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30588204
Wall Art and Photo Gifts from Advertising Archives
30588204
The Advertising Archives specialise in vintage illustrations including adverts, posters and magazine covers
Media ID 20632297
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VISUAL DESCRIPTION
This is a vintage black and white illustration featuring three individuals at what appears to be a beach or lakeside setting. On the left, there's a young woman seated on a rock, wearing a patterned swimsuit of the era, which suggests this image might be from the early 20th century. She has her hands gently placed on her knee and shin, with one leg dipped into the water while she gazes out towards the sea. Behind her stands another woman who seems to be in motion as if she just stepped off another rock; she is also dressed in swimwear that matches the period style and has her hair styled up away from her face. In contrast to these two figures, further back in the middle ground of the image wades an older man with glasses and balding head. He is depicted humorously with exaggerated features and proportions—portrayed much larger than life compared to his surroundings—and he wears an old-fashioned striped bathing suit that covers most of his body. The caption below includes French text: "Dis, petite mère, est-ce un monstre marin?" which translates to "Tell me, little mother, is that a sea monster?" This implies that one of the women may be speaking about or reacting to seeing this comically illustrated man swimming nearby. The overall tone seems playful and satirical—a characteristic approach found in many illustrations from humorous magazines or postcards from earlier times. The artist's signature "HEROUARD" can be seen at bottom left corner indicating it was created by Chéri Hérouard who was known for his work published in 'La Vie Parisienne, ' among other publications during his time.
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