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Advert for Brookes Monkey Brand Soap, 1898 (engraving)
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Advert for Brookes Monkey Brand Soap, 1898 (engraving)
XJF441233 Advert for Brookes Monkey Brand Soap, 1898 (engraving) by American School, (19th century); Private Collection; (add.info.: Monkey Brand Soap was sold by a firm belonging to Sidney and Henry Gross of Philadelphia, USA. The British Lever Brothers bought the company in 1899; Monkey Brand was a scouring soap " for kitchen tables and floors, linoleum and oilcloths", and also china, hence the " Good for China! Wei-Hai-Wei!!!" slogan; ); American, out of copyright
Media ID 12881962
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Benjamin Brooke Cleaning Product Lever Brothers Wei Hai Wei Advertisment
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EDITORS COMMENTS
This engraving from 1898 showcases an advertisement for Brookes Monkey Brand Soap. The print, created by the American School in the 19th century, is a testament to the creativity of early advertising. Brookes Monkey Brand Soap was a popular cleaning product sold by Sidney and Henry Gross of Philadelphia, USA. In 1899, the British Lever Brothers acquired the company. This particular soap was known as a scouring soap that could effectively clean kitchen tables, floors, linoleum, oilcloths, and even china. The intriguing slogan "Good for China! Wei-Hai-Wei!!!" adds an exotic touch to this vintage advert. It highlights how versatile Monkey Brand Soap was in its ability to clean various surfaces including delicate china. The image features a dancing monkey dressed in traditional Chinese attire—a playful representation of the brand's effectiveness on all types of dirt and grime. This historical piece not only captures the essence of Victorian-era advertising but also provides insight into early cleaning products used during that time period. It serves as a reminder of how far we have come in terms of household cleanliness and commercial branding.
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