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Perfumers, Sangwine, trade card (engraving)
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Perfumers, Sangwine, trade card (engraving)
983967 Perfumers, Sangwine, trade card (engraving) by English School, (18th century); Private Collection; (add.info.: Perfumers, Sangwine, trade card.); Look and Learn / Peter Jackson Collection
Media ID 22307146
© Look and Learn / Peter Jackson Collection / Bridgeman Images
Activities Business Business Enterprises Businesses Combs Corporations Dressing Free Trade Goods Goods Transport Luxury Occupations Perfumers Perfumery Products Promotional Razors Retail Retailing Shave Shaving Shops Smell Straps Supplies Toiletries Tortoiseshell Trade Card Trade Cards Trades Adverisements Adverting Advertise Advertisers Advertising Company Advertisment Advertizing Face Powder Occupation Superfluous
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This 18th-century trade card showcases the world of perfumers, Sangwine, in all its olfactory glory. The intricately engraved print captures the essence of a bustling shop where customers can indulge their senses and find an array of luxurious products. The advertisement entices shoppers with a wide range of goods, from face powder to lavender water, promising to enhance both beauty and well-being. The image depicts various activities taking place within the shop: shaving, hair dyeing, and dressing – all performed by skilled tradespeople who cater to every grooming need. The attention to detail is remarkable; one can almost smell the fragrant pomatum and cream of roses permeating through the air. Tortoiseshell combs and razors are elegantly displayed alongside other superfluous yet desirable items. Set against a backdrop of bustling commerce in London's New Round Court, this trade card represents not only a business enterprise but also reflects the vibrant spirit of free trade that characterized the era. It serves as a testament to the growing consumer culture during this period when individuals sought out luxury products for personal indulgence. As we gaze upon this engraving from centuries past, it transports us back in time - reminding us that even then, advertising played an essential role in promoting businesses and enticing customers into shops filled with tantalizing scents and exquisite wares.
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