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Poster for Aux Buttes Chaumont Toy Shop, c. 1899 (colour litho)

Poster for Aux Buttes Chaumont Toy Shop, c. 1899 (colour litho)


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Poster for Aux Buttes Chaumont Toy Shop, c. 1899 (colour litho)

661049 Poster for Aux Buttes Chaumont Toy Shop, c.1899 (colour litho) by Cheret, Jules (1836-1932); Private Collection; (add.info.: Boulevard de la Villette, at the corner of Faubourg St. Martin. From the Maitres de l Affiche series. ); The Stapleton Collection; French, out of copyright

Media ID 22615426

© The Stapleton Collection / Bridgeman Images

Fin De Siecle Graphic Design Graphics Posters Toy Shop Toys Type


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EDITORS COMMENTS
This vibrant and whimsical poster captures the essence of a bygone era, transporting us back to the bustling streets of Paris in the late 19th century. Created by Jules Cheret, one of the pioneers of modern advertising, this colourful lithograph showcases his mastery in graphic design. The focal point of the image is a charming toy shop named "Aux Buttes Chaumont" located on Boulevard de la Villette at the corner of Faubourg St. Martin. The intricate details and playful illustrations depict an array of toys that would have delighted children during that time period. As we delve into this snapshot from history, we are reminded not only of the beauty and artistry behind vintage advertisements but also their significance as cultural artifacts. This particular piece belongs to "Maitres de l'Affiche" series, which highlights some of the most influential posters from that era. From its vivid colors to its carefully crafted typography, every element in this print speaks volumes about French fin de siècle aesthetics. It serves as a testament to Cheret's talent for capturing attention and enticing potential customers with his designs. Whether you appreciate it for its artistic merit or simply enjoy glimpsing into a world long gone, this poster transports us back to a time when imagination reigned supreme and toys held an enchanting allure for both young and old alike.

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