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"First: very excellent, second: caffeine-free", Kaffee Hag, c. 1930 (lithograph)
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"First: very excellent, second: caffeine-free", Kaffee Hag, c. 1930 (lithograph)
397483 " First: very excellent, second: caffeine-free", Kaffee Hag, c. 1930 (lithograph) by Oppenheim, Louis (1879-1936); JMK Archiv, Bremen, Germany; (add.info.: " First: very excellent, second: caffeine-free", Kaffee Hag, Louis Oppenheim and Graph. Art Institute Ed. Strache, Varnsdorf & Haida ); JMK Archiv
Media ID 25438225
© JMK Archiv / Bridgeman Images
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EDITORS COMMENTS
This lithograph from the 1930s showcases a vintage advertisement for Kaffee Hag, created by Louis Oppenheim and Graph. Art Institute Ed. Strache. The print features a distinguished gentleman in a formal costume, sitting at a table with his monocle and spectacles on display. In front of him is a steaming cup of coffee, accompanied by fine china and other elegant tableware. The slogan ""First: very excellent, second: caffeine-free"" boldly emphasizes the exceptional quality of Kaffee Hag while highlighting its unique selling point - being caffeine-free. This was particularly significant during that time when people were becoming more health-conscious and seeking alternatives to traditional caffeinated beverages. The use of vibrant colors adds an element of visual appeal to this artwork, making it stand out as an eye-catching piece even after all these years. The attention to detail in depicting the interior setting further enhances the overall charm and sophistication portrayed in this advertisement. This lithograph not only serves as a testament to Oppenheim's artistic talent but also provides us with insight into advertising techniques used during the early 20th century in Germany. It captures both the essence of German culture and the evolving trends in consumer preferences. Displayed prominently on walls or framed elegantly, this print would be an intriguing addition to any art collection or vintage decor enthusiast's space – serving as both an aesthetic delight and a nostalgic reminder of advertising history.
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