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Advertisement for Au Char de Ceres pasta, c. 1900 (colour litho)
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Advertisement for Au Char de Ceres pasta, c. 1900 (colour litho)
CHT263074 Advertisement for Au Char de Ceres pasta, c.1900 (colour litho) by French School, (20th century); Bibliotheque des Arts Decoratifs, Paris, France; (add.info.: Pates Alimentaires; Exiger la Marque sur Toutes les Boites ; Insist on the name on all boxes ; ); eArchives Charmet; French, out of copyright
Media ID 22952396
© Archives Charmet / Bridgeman Images
Brand Brands Cook Cuisiniere Publicity Spaghetti
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EDITORS COMMENTS
This vibrant and captivating print showcases an exquisite advertisement for Au Char de Ceres pasta, dating back to the early 1900s. Created by the talented French School of the 20th century, this colour lithograph is a true masterpiece that has stood the test of time. The image transports us to a world where food advertising was just as enticing and visually appealing as it is today. The bold colors and intricate details effortlessly draw our attention towards the central focus – a proud cook or cuisiniere holding a plate of perfectly cooked spaghetti. Her confident stance exudes expertise in culinary arts, inviting us to indulge in this delectable brand. The message conveyed through this artwork is clear: "Exiger la Marque sur Toutes les Boites" - Insist on the name on all boxes. It emphasizes the importance of branding and quality assurance when it comes to pasta consumption. Displayed against a backdrop filled with various brands, this advertisement highlights Au Char de Ceres as a standout choice among its competitors. Its visual appeal combined with its strong marketing message makes it impossible for viewers not to take notice. Preserved within Bibliotheque des Arts Decoratifs in Paris, France, this piece serves as both an artistic gem and historical artifact. It reminds us that even over a century ago, food advertising played an integral role in capturing consumer attention and promoting beloved household brands like Au Char de Ceres pasta.
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