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No Stiffness Here

No Stiffness Here


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No Stiffness Here

An advertisement for Ellimans Universal Embrocation showing a couple holding hands as they cycle down a country lane, circa 1895. The woman is wearing a special bicycle suit with rationals or knickerbockers or bloomers rather than a skirt. The slogan reads No Stiffness Here Thanks To Ellimans. (Photo by Hulton Archive/Getty Images)

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Hulton Archive

Media ID 11797492

© 2007 Getty Images

1561 Diry


No Stiffness Here - A Timeless Journey of Freedom and Togetherness

EDITORS COMMENTS
. Transporting us back to the enchanting era of 1895, this print captures a young couple cycling down a serene country lane. The woman, defying societal norms, boldly dons a revolutionary bicycle suit with rationals or knickerbockers or bloomers instead of the conventional skirt. Their hands tightly clasped together symbolize their unbreakable bond and shared adventure. In this vintage advertisement for Ellimans Universal Embrocation, the slogan proudly declares "No Stiffness Here Thanks To Ellimans" subtly hinting at the soothing properties of this remarkable product. However, beyond its marketing purpose lies an exquisite portrayal of youthful exuberance and carefree spirit. The black-and-white square format adds an air of nostalgia to this timeless scene. Every detail is meticulously preserved by Hulton Archive/Getty Images - from the intricate patterns on their clothing to the gleaming spokes on their bicycles. This image transcends commercial use; it becomes a window into history itself. More than just an advertisement, it encapsulates themes that resonate even today - breaking free from constraints imposed by society's expectations and embracing love in all its forms. It celebrates not only heterosexual romance but also liberation and equality between genders. As we gaze upon this mesmerizing snapshot frozen in time, we are reminded that true freedom knows no boundaries - whether it be through fashion choices or simply holding hands while embarking on life

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