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Frys Cocoa advertisement by John Hassall
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Frys Cocoa advertisement by John Hassall
Advert for Frys Cocoa Powder showing two burglars, delighted to discover several jars of Frys cocoa and Frys milk chocolate in a safe.
2nd December 1908
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14114432
© TP Archive/ILN/Mary Evans Picture Library
Burglars Chocolate Cocoa Delighted Discover Hassall Jars Milk Powder Safe
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This intriguing photograph, taken in December 1908, showcases a captivating advertisement for Frys Cocoa Powder and Milk Chocolate by renowned British graphic artist, John Hassall. The advertisement features two burglars, their faces concealed by masks, who have just discovered a hidden stash of Frys jars in a safe. Their expressions are far from the usual signs of criminal intent; instead, they are filled with delight and surprise. The burglars' discovery of Frys Cocoa and Milk Chocolate in the safe suggests that these treats were considered valuable and desirable items during that era. John Hassall, a prominent figure in the advertising world, skillfully used this unconventional approach to grab the attention of the public. The use of humor and the unexpected contrast between the burglars and the cocoa jars adds an element of surprise and intrigue to the advertisement. The warm, inviting colors of the cocoa and milk chocolate jars further emphasize the appeal and allure of these products. This advertisement not only showcases the high-quality and desirability of Frys Cocoa Powder and Milk Chocolate but also demonstrates Hassall's innovative and creative approach to advertising. The image has stood the test of time and continues to captivate audiences with its unique blend of humor and visual appeal. The photograph, sourced from the TP Archive/ILN/Mary Evans Picture Library, offers a fascinating glimpse into the history of advertising and the enduring appeal of Frys Cocoa and Milk Chocolate.
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