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Custard Collection

Custard, a creamy delight that has stood the test of time. From its humble beginnings to becoming a beloved dessert staple, it has delighted taste buds for generations

Background imageCustard Collection: A bunch of Rhubarb - delicious with Birds Custard

A bunch of Rhubarb - delicious with Birds Custard
A bunch of Rhubarb - delicious with Birds Hot Custard Sauce - featuring a recipe for Rhubarb Charlotte Date: 1915

Background imageCustard Collection: 1902 Coronation Birds Custard Powder advertisement

1902 Coronation Birds Custard Powder advertisement
A patriotic advertisement for Birds Custard Powder placed in the Coronation Number of The Graphic celebrating the Coronation of King Edward VII and featuring a crown on top of a packet. Date: 1902

Background imageCustard Collection: Pastel de belem or pasteis de nata custard tarts served with a cup of coffee in a

Pastel de belem or pasteis de nata custard tarts served with a cup of coffee in a cafe of Lisbon, Portugal

Background imageCustard Collection: Pastel de belem or pasteis de nata custard tarts, Lisbon, Portugal

Pastel de belem or pasteis de nata custard tarts, Lisbon, Portugal

Background imageCustard Collection: Guava, Brazilian pawpaw, and sapodilla

Guava, Brazilian pawpaw, and sapodilla
Guava tree, Psidium guajava 1, Brazilian pawpaw, Annona muricata 2, and sapodilla, Manilkara zapota 3, with fruit, flower and leaf

Background imageCustard Collection: USA, Missouri St. Louis Route 66, Ted Drewes Frozen Custard

USA, Missouri St. Louis Route 66, Ted Drewes Frozen Custard

Background imageCustard Collection: Europe, Portugal, Lisbon, Pastel de Belem and coffee - Portuguese custard tarts

Europe, Portugal, Lisbon, Pastel de Belem and coffee - Portuguese custard tarts

Background imageCustard Collection: Bird's Custard

Bird's Custard - Advertisement for Bird's Custard. Date: 1927

Background imageCustard Collection: Advert, Brown & Polson's Custard Powder

Advert, Brown & Polson's Custard Powder - have you tried it? Date: 1938

Background imageCustard Collection: A Christmas advert for Bird's Custard. Date: 1943

A Christmas advert for Bird's Custard. Date: 1943

Background imageCustard Collection: Advert for Bird's Custard, showing a serving suggestion. Date: 1943

Advert for Bird's Custard, showing a serving suggestion. Date: 1943

Background imageCustard Collection: Wartime advert for Bird's Custard. Date: 1943

Wartime advert for Bird's Custard. Date: 1943

Background imageCustard Collection: Advert for Bird's Custard, highlighting its nutritional value when served with rhubarb. Date: 1932

Advert for Bird's Custard, highlighting its nutritional value when served with rhubarb. Date: 1932

Background imageCustard Collection: Advert for Birds custard, 1926

Advert for Birds custard, 1926 Date: 1926

Background imageCustard Collection: Birds Custard

Birds Custard
Advertisement for Birds Custard showing girl pouring custard on a trifle. Date: circa 1940

Background imageCustard Collection: Plums and custard mushroom and bitter knight

Plums and custard mushroom and bitter knight
Plums and custard, Tricholomopsis rutilans (Tricholoma rutilans), and bitter knight mushroom, Tricholoma acerbum. Chromolithograph by Lassus after an illustration by A

Background imageCustard Collection: Advert for Birds Custard Powder 1905

Advert for Birds Custard Powder 1905
Sing a song of sixpence a pocket full of rye a dish of dainty CUSTARD improves an apple pie. Advertisement for Birds Custard Power, without eggs. Date: 1905

Background imageCustard Collection: Poster advertising Creme Eclair Instant Dessert (colour litho)

Poster advertising Creme Eclair Instant Dessert (colour litho)
SNG127368 Poster advertising Creme Eclair Instant Dessert (colour litho) by French School, (19th century); Private Collection; Photo eBarbara Singer; French, out of copyright

Background imageCustard Collection: Advertisement for Birds Custard, 'Isn t this a Dainty Dish to set before a King!'(litho)

Advertisement for Birds Custard, "Isn t this a Dainty Dish to set before a King!"(litho)
5998086 Advertisement for Birds Custard, " Isn t this a Dainty Dish to set before a King!" (litho) by English School

Background imageCustard Collection: Salesman John Cogger sitting in two hundred gallons of custard for Comic Relief at

Salesman John Cogger sitting in two hundred gallons of custard for Comic Relief at the Currys store, Ward End, being interviewed by Jenny Wilkes of Radio WM. 15th March 1991

Background imageCustard Collection: Horse drawn carriages and buses shown in congestion at The Strand, London, November 1908

Horse drawn carriages and buses shown in congestion at The Strand, London, November 1908

Background imageCustard Collection: A variety of Advertisements from 1889. Date: 1886

A variety of Advertisements from 1889. Date: 1886

Background imageCustard Collection: A range of hand silhouettes of animals, to advertise Borwicks Baking Powder

A range of hand silhouettes of animals, to advertise Borwicks Baking Powder

Background imageCustard Collection: Portugal, Estremadura, Lisbon, Baixa, Display of custard cakes and pastries

Portugal, Estremadura, Lisbon, Baixa, Display of custard cakes and pastries

Background imageCustard Collection: Portugal, Estredmadura, Lisbon, Belem, Pasteis de Belem cafe famous for its Pastel de Nata baked

Portugal, Estredmadura, Lisbon, Belem, Pasteis de Belem cafe famous for its Pastel de Nata baked egg custard tarts

Background imageCustard Collection: The house-keepers pocket-book

The house-keepers pocket-book

Background imageCustard Collection: Helmets and custard pies

Helmets and custard pies
Steed and Mrs Peel in a strange kind of fight

Background imageCustard Collection: Well-Stocked Pantry

Well-Stocked Pantry
A well-stocked pantry, full of cake tins, biscuits, tea, sugar, custard, semolina, breakfast cereals and lemon pie filling, etc. Date: 1960s

Background imageCustard Collection: Advert for Birds Custard, 1927

Advert for Birds Custard, 1927 1927

Background imageCustard Collection: Foxhunting, Shipton Moyne, Gloucestershire

Foxhunting, Shipton Moyne, Gloucestershire
Foxhunting, Shipton Moyne, Tetbury, near Marlmesbury, Gloucestershire, England. Showing Mr Jorrocks Hounds at the Cat & Custard Pot Inn Date: 1930s

Background imageCustard Collection: Birds Custard advertisement, WW1

Birds Custard advertisement, WW1
An advertisement for Birds custard featuring a little soldier, marching off to war with a box of powder on his back. Date: 1916

Background imageCustard Collection: Bonzo is hoist with his own petard! by George Studdy

Bonzo is hoist with his own petard! by George Studdy
Bonzo is hoist with his own petard! He pulls at the tablecloth, and manages to break a plate and cover his bone with some kind of sauce or custard. Date: 1924

Background imageCustard Collection: Warm chocolate muffin served as a dessert with custard sauce credit: Marie-Louise

Warm chocolate muffin served as a dessert with custard sauce credit: Marie-Louise Avery / thePictureKitchen / TopFoto

Background imageCustard Collection: Traditional steamed sponge pudding with walnits and rhubarb compote and custard

Traditional steamed sponge pudding with walnits and rhubarb compote and custard, served in informal setting credit: Marie-Louise Avery / thePictureKitchen / TopFoto

Background imageCustard Collection: Individual strawberry trifle in tall glasses credit: Marie-Louise Avery / thePictureKitchen

Individual strawberry trifle in tall glasses credit: Marie-Louise Avery / thePictureKitchen / TopFoto

Background imageCustard Collection: Sweet and savoury dishes for a buffet. The centrepiece is an epergne of flowers

Sweet and savoury dishes for a buffet. The centrepiece is an epergne of flowers on a tray with fruit and custard glasses and a moulded jelly on either side

Background imageCustard Collection: A stove in a kitchen with a recipe for custard mounted on an easel

A stove in a kitchen with a recipe for custard mounted on an easel
United States: c. 1925. A stove in a kitchen with a recipe for custard mounted on an easel

Background imageCustard Collection: Baked jam roll with custard, close-up

Baked jam roll with custard, close-up

Background imageCustard Collection: Coconut custard (sangkhaya) in sliced pumpkin in white bowl

Coconut custard (sangkhaya) in sliced pumpkin in white bowl

Background imageCustard Collection: Stirring custard mixture saucepan, high angle view

Stirring custard mixture saucepan, high angle view

Background imageCustard Collection: Above view of Clafouti Cake

Above view of Clafouti Cake

Background imageCustard Collection: Jug of Creme Anglaise and two vanilla pods, close-up

Jug of Creme Anglaise and two vanilla pods, close-up

Background imageCustard Collection: Italian Creme Caramel

Italian Creme Caramel

Background imageCustard Collection: A custard pie sprinkled with powdered chocolate, next to fresh eggs in wooden egg tray

A custard pie sprinkled with powdered chocolate, next to fresh eggs in wooden egg tray, broken egg shell and a whisk, close up, high angle view

Background imageCustard Collection: Vanilla pod and seeds cooking in milk, close up

Vanilla pod and seeds cooking in milk, close up

Background imageCustard Collection: Trifle decorated with flaked almonds and raspberries, served in a glass bowl

Trifle decorated with flaked almonds and raspberries, served in a glass bowl

Background imageCustard Collection: Apple pie with custard

Apple pie with custard

Background imageCustard Collection: Eggnog custard pie

Eggnog custard pie



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Custard, a creamy delight that has stood the test of time. From its humble beginnings to becoming a beloved dessert staple, it has delighted taste buds for generations. In 1902, an advertisement for Birds Custard Powder showcased the perfect pairing of rhubarb and this delectable treat - a match made in culinary heaven. The image of a bunch of rhubarb alongside a bowl filled with smooth custard is enough to make anyone's mouth water. Traveling across continents, we find ourselves in Lisbon, Portugal indulging in Pastel de Belem or Pasteis de Nata custard tarts served with a steaming cup of coffee. These delicate pastries are simply irresistible and leave us craving more. But custard isn't just about satisfying our sweet tooth; it also holds some unexpected surprises. Who could forget the iconic image of helmets and custard pies colliding? A whimsical moment that brings laughter and joy to all who witness it. Bird's Custard takes center stage once again as we delve into history through their advertisements from the 1940s. In wartime Britain, Bird's Custard provided comfort amidst uncertainty, reminding families of home during challenging times. Highlighting its nutritional value when paired with rhubarb in another advert from 1932 shows how versatile this dessert can be - not only delicious but also nourishing for our bodies. Whether enjoyed on its own or incorporated into delightful treats like Pastel de Belem or Pasteis de Nata custard tarts, custards continue to captivate our taste buds worldwide. So next time you indulge in a velvety spoonful of Bird's Custard or savor the flaky layers of Portuguese delicacies, remember that behind every bite lies years of tradition and pure culinary bliss.