Horlicks Collection

Advert / Horlicks Malted
Horlicks Malted Milk is always up to the Standard - and supposedly this little girl, fortified by Horlick s, never flags?

Advert for Horlicks malted milk 1916
Woman in World War One workshop, drinking the nourishing food-drink Horlicks Malted Milk. Date: 1916

Advert for Horlicks, the original malted milk drink, 1925 Date: 1925

Advertisement for Horlicks -- Better Luck Next Time. Female model (Julie Bishop) in the foreground, looking with disappointment at a dancing couple in the background. 1959

The Railway Arms, Station Road, West Drayton Circa 1936

A long line of football fams queuing up to enter the stadium before a match in the North West of England. Circa 1965

Cut price grocers in Forest gate, 15th September 1955

Lieut. Evans and Nelson Cutting a Cave for Cold Storage, 12 January 1911, (1913). Petty officer Edgar Evans and biologist Edward W Nelson making an ice-cave

Horlicks advertisement, World War I
Advertisement for Horlicks Malted Milk Lunch Tablets, just the thing for reinforcing a soldiers energy and strength during a long march

Fire at the Balham Covered Retail Market - 1953
Six-Pump Fire at the Balham Covered Retail Market, 31 Bedford Hill (on junction with Shipka Road), Balham, London 8th May 1953. Date: 1953

Cover design, The Health Alphabet, Horlicks Malted Milk Co. Date: early 20th century

Advertisement for Horlicks Malted Milk - milkmaid and cow. early 20th century

A Robot to Teach Physiology by G. H. Davis
One of the novel exhibits on display at the Schoolboys Exhibition at the New Horticultural Hall, London in the Winter of 1928-9; a metal robot which explained the workings of the heart, lungs

Malted Barley Milk Drink (LM) C014 / 1700
Malted barley milk drink. Light Micrograph of a malted drink under polarized light showing sodium phosphate crystals (rainbow coloured), malted barley (light brown) and dark brown particles of cocoa

Malted Barley Milk Drink (LM) C014 / 1699
Malted barley milk drink. Light Micrograph of a malted drink under polarized light showing sodium phosphate crystals (rainbow coloured), malted barley (light brown) and dark brown particles of cocoa

Fire at the Balham Covered Retail Market - 1953
Six-Pump Fire at the Balham Covered Retail Market, 31 Bedford Hill (on junction with Shipka Road), Balham, London 8th May 1953

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Step back in time with Horlicks, the original malted milk drink. 🥛✨ This 150-year-old classic has been a beloved beverage for generations. From its early advertisements in 1916 and 1925 to its popularity during World War I, it has stood the test of time. In 1953, amidst the chaos of the Balham Covered Retail Market fire, Horlicks provided comfort and nourishment to those affected by the tragedy. Meanwhile, Lieutenant Evans and Nelson were cutting a cave for cold storage using their trusty Horlicks malted milk on January 12th, 1911. Not only did Horlicks warm hearts during difficult times but it also found its way into educational settings. G. H. Davis introduced a robot that taught physiology through this delicious drink – truly innovative, not just enjoyed at home or school; it was also savored at local establishments like The Railway Arms in West Drayton circa 1936. And let's not forget about sports enthusiasts. A long line of football fans eagerly queued up before matches in the North to get their hands on this energizing beverage. Even grocery shopping became more exciting when cut-price grocers in Forest Gate offered deals on our favorite malted milk drink on September 15th, 1955. Through decades of history and countless moments shared over a cup of goodness, Horlicks continues to be cherished by all ages. Join us as we celebrate this timeless delight.