New Coke Collection

17-year-old Jenny Powell from Ilford, Essex, a talented student at the Italia Conti school, takes a sip of the controversial New Coke on May 3rd, 1985

Corrine Russell with the New Coke. 3rd May 1985

New Coke Collection: 17 year old Jenny Powell from Ilford, Essex, from the Italia Conti school

17 year old Jenny Powell from Ilford, Essex, from the Italia Conti school, trying the New Coke. 3rd May 1985

Barrie Larvia (wine expert) with the New Coke. 3rd May 1985

New Coke Collection: Left to right, Susanne Mizzi, Toastmaser Ivor Spencer, Barrie Larvia (wine expert

Left to right, Susanne Mizzi, Toastmaser Ivor Spencer, Barrie Larvia (wine expert) and Corrine Russell with the New Coke. 3rd May 1985

New Coke Collection: British Airways Concorde stewardess Carol Bryant and Concorde captain John Cookdrink

British Airways Concorde stewardess Carol Bryant and Concorde captain John Cookdrink drink the new tasting Coca-Cola after their flight from New York to Heathrow. 4th May 1985

Pupils from the Italia Conti school trying the New Coke. 3rd May 1985

New Coke Collection: Left to right, Sophie, 17 from Surrey and Jenny Powell, 17, from Ilford, Essex

Left to right, Sophie, 17 from Surrey and Jenny Powell, 17, from Ilford, Essex, from the Italia Conti school, trying the New Coke. 3rd May 1985

Pupils from the Italia Conti school trying the New Coke. 3rd May 1985

Susanne Mizzi with the New Coke. 3rd May 1985

New Coke Collection: First supplies of the new Coca-Cola formula to arrive in Britain

First supplies of the new Coca-Cola formula to arrive in Britain, tested by a team of testers from The Sylvia Young Theatre School in Marylebone North London. 3rd May 1985

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17-year-old Jenny Powell from Ilford, Essex, a talented student at the Italia Conti school, takes a sip of the controversial New Coke on May 3rd, 1985. Joined by her fellow classmates and pupils from the prestigious performing arts institution, they eagerly explore the taste sensation that has sparked nationwide curiosity. Corrine Russell captures this historic moment as she presents Jenny with the iconic New Coke bottle. Not only students but also renowned wine expert Barrie Larvia joins in to offer his expertise on this groundbreaking beverage. The event becomes even more extraordinary when British Airways Concorde stewardess Carol Bryant and Concorde captain John Cookdrink join in for a refreshing experience above the clouds. Susanne Mizzi is captivated by the unique flavor as she indulges herself during this memorable occasion. From Surrey to Ilford, Sophie and Jenny Powell are seen side by side trying out this new creation together. It's an exciting day filled with anticipation and exploration as these individuals become part of history while tasting what would soon become one of Coca-Cola's most talked-about products.