Saxone Collection

Rush hour in Regent Street, London
Passengers wait in the rain for buses during rush hour in Londons Regent Street. Date: circa 1960s

Advertising spread from The Sphere (litho)
961033 Advertising spread from The Sphere (litho) by English School, (20th century); Private Collection; (add.info.: Advertising spread with advertisements for Saxone officers service boots)

Shop windows, looking south from Cheapside, London, May 1912
Shop windows on Old Change looking south from Cheapside, London, May 1912. Narrow street with a Saxone shoe shop on the left. Horse-drawn carts and pedestrians are visible

The season of shopping featuring ladies fashions and shoes including shoes from Saxone Shoe company and wraps from Debenham and Freebody s, London, 1926 1926

Advertisement for Saxone Shoes
Sax and Sis, the Saxone twins, both have the same original idea for their (shared) birthday - a super pair of Saxone Shoes ! Date: 1930s

Advert for Saxone service boot 1916
Try on Saxone regulation boots. They are tried and tested British-made boots of sound materials made to stand the hardest wear, yet confortable in the extreme. 1916

Advert for Saxone service boot 1918
The officers field service boot. Quality - durability - service. These three essentials for good footwear are combined in the making of Saxone boots. 1918

Advert for Bantam by Joyce California shoes 1946
Peep toe blue sandals by Bantam by Joyce California, fitted by Saxone. 1946

Advert for Mexi-Coolee by Joyce California shoes 1946
Red criss cross sandals by Mexi-Coolee, Joyce California, fitted by Saxone. 1946

Advert for Yip-Ahoy by Joyce California shoes 1944
Womens lace-up blue shoes, very practical during World War Two. Shoe by Yip-Ahoy by Joyce California, fitted by Saxone. 1944

Piccadilly Circus Lights
Neon signs and all the bright lights of the city at night, a familiar sight at Piccadilly Circus, central London. Date: 1950s

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"Saxone: A Timeless Legacy of Style and Comfort" Step back in time to the bustling rush hour on Regent Street, London, where Saxone shoes were a staple for fashionable men and women alike. The streets adorned with vibrant advertising spreads from The Sphere (litho), showcasing the latest trends in ladies' fashions and shoes. As you gaze through shop windows, looking south from Cheapside in May 1912, you can feel the excitement of the season of shopping. Saxone Shoes takes center stage, captivating passersby with their exquisite designs and unparalleled craftsmanship. Fast forward to wartime Britain - an era marked by resilience and determination. Saxone's service boots become a symbol of strength as depicted in advertisements from 1916 and 1918. These sturdy footwear options provided comfort to soldiers on the frontlines while maintaining style. In post-war years, Joyce California shoes took over the fashion scene with their innovative designs. Adverts for Bantam, Mexi-Coolee, and Yip-Ahoy by Joyce California showcased their ability to merge style with functionality effortlessly. The holiday spirit comes alive as Christmas shoppers flood Church Street in Liverpool – one of its iconic shopping areas. Amongst them are those donning Saxone Shoes – a testament to its enduring popularity throughout generations. Finally, we arrive at Piccadilly Circus Lights – an enchanting display that illuminates London's night sky. Just like these dazzling lights captivate our senses; Saxone continues to captivate hearts worldwide with its timeless legacy of style and comfort. Whether it was Rush hour or leisurely strolls down busy streets; whether it was war or peace; whether it was Christmas or any other day - Saxone has always been there for every step you take towards fashion-forward elegance.