Waist Collection
The waist, a timeless symbol of femininity and style, has evolved throughout history
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The waist, a timeless symbol of femininity and style, has evolved throughout history. From the gritty coal mines of South Wales to the glamorous flapper era, it has left its mark on fashion and society. In the depths of the coalface, miners toiled away with their waists cinched tightly in corsets. The year was 1927 when even a hardworking flapper couldn't resist adding a touch of glamour by adorning her bonnet with an exquisite waist-enhancing accessory. Fast forward to 1954, where two types of dresses showcased contrasting waistlines. One boasted a nipped-in waist that accentuated curves while another embraced a looser silhouette for comfort and freedom. Christian Dior himself sketched these designs as he revolutionized fashion post-World War II. Even during simpler times like 1907, women found ways to incorporate elegance into every aspect of life - including golfing. A stylish woman effortlessly swung her club while maintaining her impeccable posture and tiny waistline. Advertisements played their part too; Thomsons glove-fitting corset promised not only support but also an enviable hourglass figure. Women eagerly sought this undergarment's magical ability to sculpt their waists into perfection. However, not all depictions were so serious - WW1 brought about satirical cartoons such as "The Dropped Pilot. " Amongst the chaos, one thing remained constant: exaggerated feminine curves emphasized by impossibly small waists became fodder for entertainment. As time went on and societal norms shifted once again in 1948, David Wright captured a woman in an elegant black evening dress. Her slender waist gracefully complemented her attire as she exuded confidence and sophistication. Royalty too fell under the spell of this coveted feature; Queen Mary herself (then Princess of Wales) proudly displayed her regal poise alongside her impeccably defined waistline. Finally, Britannia graced magazine covers in April 1954, embodying the epitome of grace and strength.