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TEXAS: ICE SHOP, 1939. Ice for sale at Harlingen, Texas. Photograph by Russell Lee

TEXAS: ICE SHOP, 1939. Ice for sale at Harlingen, Texas. Photograph by Russell Lee


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TEXAS: ICE SHOP, 1939. Ice for sale at Harlingen, Texas. Photograph by Russell Lee

TEXAS: ICE SHOP, 1939.
Ice for sale at Harlingen, Texas. Photograph by Russell Lee, February 1939

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Media ID 13215239

1939 Block Cash Register Commerce February Freezer New Deal Russell Selling Shop Shopkeeper Sign Southwest Telephone Texas Vendor


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TEXAS: ICE SHOP, 1939. Capturing a glimpse of early commerce in the heart of Harlingen, Texas, this photograph by Russell Lee takes us back to February 1939. The image showcases an exterior view of an ice shop where a vendor stands proudly beside his freezer filled with blocks of ice for sale. The sign above the shopkeeper's head proudly announces 'Ice for Sale, ' drawing attention from passersby in need of this essential commodity. In this snapshot frozen in time, we witness the resilience and resourcefulness that defined America during the New Deal era. The man behind the counter represents countless small business owners who played a vital role in their communities' economic growth. With his cash register at hand and telephone nearby to take orders, he navigates through daily transactions while serving as a lifeline for those seeking relief from sweltering Southwestern heat. Russell Lee's lens captures not only the physicality of selling ice but also symbolizes hope and progress amidst challenging times. This photograph is part of the Farm Security Administration (FSA) collection, which aimed to document American life during that period. As we gaze upon this historical artifact today, it serves as a reminder of our nation's past struggles and triumphs—a testament to human ingenuity and determination that continues to shape our present-day society.

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