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Lesen Sie! (Read!), 1900
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Lesen Sie! (Read!), 1900
Lesen Sie! (Read!), 1900. Private Collection
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Media ID 18268915
© Fine Art Images / Heritage-Images
Communication Design Journal Koloman 1868 1918 Marketing Moser Promotion Read Reader Reading Woman Colour Lithograph Graphic Design Poster And Graphic Design
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EDITORS COMMENTS
Lesen Sie! (Read!), 1900" is a captivating print that beautifully captures the essence of art nouveau and its influence on advertising and graphic design in Austria. This vibrant colour lithograph, now part of a private collection, showcases the exceptional talent of Koloman Moser, an acclaimed artist from the late 19th to early 20th century. The image portrays a woman engrossed in reading, surrounded by various publications such as newspapers, magazines, and books. Her serene expression reflects the joy and escapism found within literature. The intricate details and delicate lines characteristic of art nouveau are evident in every aspect of this composition – from the flowing curves adorning her dress to the ornate patterns embellishing the background. This artwork not only serves as an exquisite piece of fine art but also acts as a powerful promotion for literacy and knowledge. It reminds us of the transformative power that reading holds - transporting us to different worlds while expanding our horizons. Moser's "Lesen Sie!" seamlessly combines elements of communication design with artistic finesse. Its timeless appeal continues to captivate viewers today just as it did over a century ago when it was first created. As we gaze upon this remarkable print, we are reminded once again about the importance of embracing literature and cherishing those moments where we can lose ourselves in words.
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