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Lyons Maid Drinka Winta Pinta promotional dance, Mexborough, South Yorkshire, 1960
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Lyons Maid Drinka Winta Pinta promotional dance, Mexborough, South Yorkshire, 1960
Lyons Maid Drinka Winta Pinta promotional dance, Mexborough, South Yorkshire, 1960. In the days before television occupied the corner of every living room, companies had to undertake promotional tours to bring their message to the people. In 1960, during one of these promotions, Lyons Maid held a dance in the South Yorkshire town of Mexborough to promote the consumption of milk. This included a live dance band whose music stands bore promotions for Cadburys Chocolate
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Media ID 15066652
© Worldwide Photography / Heritage-Images
Band Brand Cadburys Dance Floor Doncaster Mexborough Michael Michael Walters Milk Paul Walters Worldwide Photography Ltd Promotion South Yorkshire Walters Playing An Instrument
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EDITORS COMMENTS
In this photograph taken in 1960, we are transported back to a time when promotional tours were the key to spreading brand messages. Lyons Maid, a well-known company at the time, organized an unforgettable dance event in Mexborough, South Yorkshire to promote their Drinka Winta Pinta campaign. The purpose of this campaign was to encourage people to consume milk for its health benefits. The image captures the lively atmosphere of the dance floor as couples gracefully move to the rhythm of a live band. Interestingly, even though this event aimed at promoting milk consumption, it is worth noting that the music stands proudly displayed promotions for Cadburys Chocolate - perhaps suggesting that indulgence could be balanced with healthy choices. The fashion of the era is on full display as women elegantly don dresses while men sport dapper suits. This snapshot showcases not only entertainment but also serves as a reflection of British culture during that period. Photographed by Michael Walters from Paul Walters Worldwide Photography Ltd. , this monochrome print offers us a glimpse into an era where advertising and promotion took center stage through engaging events like these dances. It reminds us how companies had to go above and beyond traditional marketing methods before television became ubiquitous in every household. This print serves as both a historical document and an artistic representation of 1960s Britain – capturing moments filled with joy, music, dancing, and ultimately reminding us how brands sought creative ways to connect with their audience long before modern technology transformed our lives.
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