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Müller Extra. Matheus Müller. Sektkellerei Eitville, 1912
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Müller Extra. Matheus Müller. Sektkellerei Eitville, 1912
Mü ller Extra. Matheus Mü ller. Sektkellerei Eitville, 1912. Private Collection
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Media ID 18266753
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Alcohol Alcohols Champagne Colour Lithography Communication Design Fin De Siecle Jugendstil Klinger Marketing Modern Style Modernisme Promotion Reformstil Spirits Stil Modern Stile Liberty Wiener Secession Graphic Design Poster And Graphic Design Sparkling Wine
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This print titled "Müller Extra. Matheus Müller. Sektkellerei Eitville, 1912" takes us back to the early 20th century in Germany, showcasing a remarkable blend of art and advertising. The image is part of a private collection and represents an era characterized by artistic movements such as Art Nouveau, Jugendstil, and Wiener Secession. The poster's vibrant color lithography immediately catches the eye, drawing attention to the promotion of Müller Extra sparkling wine produced by Sektkellerei Eitville. Created by Julius Klinger (1876-1942), a prominent figure in graphic design during that time, this piece exemplifies his mastery in communication design. The composition exudes elegance with its intricate details and refined typography typical of the modern style prevalent at the fin de siècle period. It seamlessly combines marketing strategies with elements of fine art to create an alluring visual narrative. As we admire this stunning example of reformstil or Stile Liberty aesthetics, it becomes clear how alcohol played a significant role not only as a beverage but also as an inspiration for creative expression. This print serves as a testament to the power of graphic design in capturing attention and promoting products during that era. While appreciating this historical artifact from our past, let us remember its cultural significance within the context of German society at that time – where innovation met tradition and where art merged with commerce to captivate audiences worldwide.
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