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Shanghai advertising poster advertising Ewo lager, c1930s

Shanghai advertising poster advertising Ewo lager, c1930s


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Heritage Images

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Shanghai advertising poster advertising Ewo lager, c1930s

Heritage Images features heritage image collections

Media ID 14905707

© The Print Collector / Heritage-Images

Advert Advertisement Alcohol Art Deco Beautiful Beauty Beer Far East Lager Shanghai


EDITORS COMMENTS
This print showcases a Shanghai advertising poster from the 1930s, promoting Ewo lager. The vibrant colors and art deco style immediately draw the viewer's attention to the center of the image, where a beautiful Chinese woman is depicted holding a glass of beer. The concept behind this advertisement is clear - it aims to associate Ewo lager with beauty and femininity. The woman's elegant posture and alluring gaze convey a sense of sophistication and allure, making her an ideal representative for this popular beverage. The use of green in the poster further enhances its visual appeal, as it symbolizes freshness and vitality. It also creates a strong contrast against the woman's porcelain skin tone, highlighting her natural beauty. As we delve into this snapshot from China's past, we are transported back to an era when advertising was both artistic and persuasive. This piece serves as a testament to the creativity that existed within Shanghai during that time period. Although little is known about the creator of this artwork, their talent shines through in every brushstroke. Today, we can appreciate not only their skill but also gain insight into how alcohol was marketed in early 20th-century China. This print captures not only an advertisement but also a glimpse into history - reminding us of how far we have come while preserving memories from bygone days in one stunning image.

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