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Travel poster advertising winter sports in Arlberg, Austra, c1910
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Travel poster advertising winter sports in Arlberg, Austra, c1910
Travel poster advertising winter sports in Arlberg, Austra, c1910. Private Collection
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Media ID 18268855
© Fine Art Images / Heritage-Images
Amusement Athlete Communication Design Free Time Health Resort Holiday Marketing Physical Culture Power Promotion Recovery Skier Skiers Skiing Sports Sportsman Sportsmen Sportswear Training Winter Sport Winter Sports Arlberg Colour Lithograph Graphic Design Jahn Poster And Graphic Design Tirol
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EDITORS COMMENTS
This vibrant and captivating travel poster takes us back in time to the early 20th century, specifically around 1910, when winter sports were gaining popularity in Arlberg, Austria. The poster showcases a stunning colour lithograph that beautifully captures the essence of this alpine wonderland. Created by Gustav Jahn, a renowned graphic designer of the era, this piece of art exudes energy and excitement. It aims to entice potential visitors with its dynamic portrayal of skiers gracefully gliding down snow-covered slopes. Their sportswear reflects the fashion trends of the time while also emphasizing their athleticism and physical prowess. The poster serves as an effective marketing tool for promoting Arlberg as a premier destination for winter sports enthusiasts seeking both adventure and relaxation. With its mention of health resorts and recovery, it highlights not only the thrill but also the rejuvenating benefits that come from engaging in these activities. Beyond advertising winter sports, this artwork symbolizes more than just leisure or amusement; it represents power and strength through physical culture. It encourages individuals to embrace an active lifestyle while enjoying their free time amidst breathtaking natural landscapes. Preserved within a private collection today, this travel poster stands as a testament to both artistic excellence and historical significance. Its timeless appeal continues to captivate viewers even after more than a century has passed since its creation.
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