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Advertisement hoardings, Greenwich, 1907 BL19953
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Advertisement hoardings, Greenwich, 1907 BL19953
Advertisement hoardings on the side of a building and on a fence surrounding a construction site on Newcastle Street (now Enderby Street), Greenwich, London. Adverts include Pears Soap and Allsopps Lager. This photograph was commissioned by a firm called Partington and Company, who may have been advertising agents. Photograph by Adolphe Augustus Boucher, Bedford Lemere and Company. 5th June 1907
Historic England is the public body that champions and protects England's historic places
Media ID 19243383
© Historic England Archive
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EDITORS COMMENTS
Step back in time to the bustling streets of Greenwich, London in 1907 with this photo print. Captured by renowned photographer Adolphe Augustus Boucher, the image showcases a vibrant scene filled with advertisement hoardings that adorned the side of a building and a fence surrounding a construction site on Newcastle Street (now Enderby Street). Transport yourself to an era where Pears Soap and Allsopps Lager reigned supreme as prominent brands vying for attention amidst the city's hustle and bustle. These iconic adverts serve as fascinating glimpses into Edwardian consumer culture, offering us a window into the products that captured people's imaginations over a century ago. Commissioned by Partington and Company, potential advertising agents of their time, this photograph not only captures an everyday moment but also provides valuable insight into historical marketing practices. The meticulous composition reveals Bedford Lemere and Company's exceptional craftsmanship in capturing every detail with precision. As you gaze upon this remarkable piece of history, allow your imagination to wander through these streets teeming with life. Let it transport you back to an era when advertising was just beginning its journey towards becoming the powerful force we know today.
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