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Titbits Delivery Van, London BL26057
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Titbits Delivery Van, London BL26057
TITBITS DELIVERY VAN, London. Titbits magazine used their delivery van to advertise on, saving money on costly fixed noticeboards in London. This 1922 edition had a competition to win a house, a car and £ 1, 000 cash. Photographed by Harry Bedford Lemere, 1922
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Media ID 3668155
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EDITORS COMMENTS
This photograph captures the iconic Titbits Delivery Van, a true symbol of London's bustling streets in 1922. The van proudly displays advertisements for Titbits magazine, cleverly utilizing its mobile canvas to save on costly fixed noticeboards scattered throughout the city. This ingenious marketing strategy allowed the publication to reach a wider audience while minimizing expenses. The image showcases not only the innovative advertising approach but also provides a glimpse into the vibrant transport system of that era. The horse-drawn carriage stands tall amidst the hustle and bustle of London's busy streets, serving as a reminder of an era when horsepower was still relied upon for daily transportation needs. Photographed by Harry Bedford Lemere, this snapshot perfectly encapsulates an exciting moment in history when readers eagerly flipped through pages of Titbits magazine in hopes of winning extraordinary prizes. In particular, this edition featured an enticing competition offering participants a chance to win their dream house, a luxurious car, and £1,000 cash – undoubtedly causing hearts to race with anticipation. Bedford Lemere's keen eye skillfully captured this slice of life from nearly a century ago. Through his lens, we are transported back in time to witness both the ingenuity behind advertising techniques and the charm exuded by London's traditional mode of transportation.
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