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Harrods dance floor BL26398

Harrods dance floor BL26398


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Historic England

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Harrods dance floor BL26398

Harrods, Brompton Road, Knightsbridge, London. The dancing room in Harrods department store, 1923. There are several gramophones for demonstrations of music. Harrods was founded in 1849, but the current building was built in stages between 1901-1930. The Bedford Lemere daybook records Harrods advertising department as the client

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EDITORS COMMENTS
This print takes us back to the vibrant dance floor of Harrods department store in 1923. Located on Brompton Road, Knightsbridge, London, this iconic retail establishment has been a symbol of luxury and elegance since its founding in 1849. The photograph showcases the grandeur of Harrods' dancing room, where patrons gathered to revel in the joyous rhythms of the era. Intriguingly, several gramophones are strategically placed around the room for music demonstrations. These mechanical marvels brought melodies to life through their spinning records, enchanting visitors with their melodic tunes. The image captures a moment frozen in time when people swayed gracefully across the polished dance floor amidst an atmosphere brimming with excitement and sophistication. Constructed between 1901 and 1930, Harrods' current building stands as a testament to architectural excellence. Its magnificent design is beautifully showcased here as it serves as a backdrop for this lively scene from yesteryears. The Bedford Lemere daybook reveals that Harrods' advertising department commissioned this photograph by Adolphe Augustus Boucher - an artist who skillfully captured not only the essence of Harrods but also the spirit of an era defined by music and retail indulgence. As we gaze upon this remarkable snapshot from history, we are transported back to a time when shopping was more than just acquiring goods; it was an experience filled with charm and grace that unfolded within these hallowed walls

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