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1920s beauty treatment

1920s beauty treatment


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1920s beauty treatment

This woman is looking positively radiant owing to her using Swedish rubaway to keep slim; ganesh dara to do away with " superfluous hairs", and Mrs Adairs eastern oil to rejuvenate her tired skin.
1927

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 14405244

© Illustrated London News Ltd/Mary Evans

Adair Bond Cosmetic Cosmetics Dara Fashions Salon Sep16 Styles Swedish Treatment 1927 Ganesh


EDITORS COMMENTS
In this image from the 1920s, a woman exudes radiance and elegance as she undergoes a beauty treatment at a fashionable salon. The year is 1927, and the Roaring Twenties are in full swing, with women embracing new trends in fashion and style. The woman's slender figure is accentuated by her use of Swedish rubaway, a popular method for keeping slim during this era. This massage technique, which involves the application of warm oil and vigorous rubbing, was believed to stimulate circulation and promote weight loss. But the woman's transformation doesn't stop there. Her face is free of "superfluous hairs," thanks to the skillful application of Ganesh Dara, a hair removal treatment. This waxing method, which originated in India, was a favorite among women seeking smooth, hairless skin. Finally, to rejuvenate her tired skin, the woman applies Mrs. Adair's Eastern Oil. This luxurious blend of essential oils and plant extracts was touted as a fountain of youth, promising to nourish and revitalize the complexion. The woman's stylish outfit, with its sleek lines and modern cut, reflects the contemporary fashion of the time. Her confident expression and poised posture speak to the empowerment and self-assurance that defined the 1920s woman. This photograph, taken by Illustrated London News Ltd and featuring the model Mary Evans, offers a glimpse into the beauty rituals and trends of the 1920s. It is a testament to the enduring allure of self-care and the transformative power of a well-deserved pampering session.

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