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Advertisement for Acme gas stoves
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Advertisement for Acme gas stoves
Advertisement for Acme gas stoves, by Arden Hill & Co, Birmingham. A maid tells Mr Soot that his services aren t needed any more. Date: early 20th century
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14258297
© Mary Evans Picture Library/ONSLOW AUCTIONS LIMITED
Acme Arden Birmingham Clean Dirt Dirty Fuel Heating Housemaid Maid Product Servant Servants Soot Stove Stoves
EDITORS COMMENTS
Step into the future with Acme Gas Stoves, the modern solution for your home heating needs! In this early 20th century advertisement by Arden Hill & Co of Birmingham, a maid confidently addresses the personification of soot, Mr. Soot, as she declares, "Your services are no longer required here, sir!" The blackened housemaid, dressed in her traditional Edwardian uniform, stands proudly beside the sleek and clean Acme gas stove. The contrast between the dirt and grime of the soot and the pristine, gleaming stove is striking. Acme Gas Stoves promised a cleaner, more efficient way to heat homes, freeing women from the laborious and time-consuming task of managing coal or wood fires. The advertisement speaks to the growing trend towards modernization and the desire for a more convenient and hygienic living environment. The Acme stove, with its elegant design and advanced technology, became a symbol of progress and status. Arden Hill & Co's advertisement effectively communicates the benefits of Acme Gas Stoves through the use of powerful imagery and a clear message. The image of the maid dismissing Mr. Soot is a powerful metaphor for the end of the era of coal and wood fires and the dawn of a new age of clean, efficient gas heating. This advertisement is a testament to the advertising industry's ability to shape public perception and drive consumer demand through compelling visual storytelling.
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