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Advertisement, Carters Little Liver Pills, WW1
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Advertisement, Carters Little Liver Pills, WW1
Advertisement, Carters Little Liver Pills for Active Service, showing a man undergoing an army medical examination during the early stages of the First World War. Date: 1914
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Media ID 14205538
© Illustrated London News Ltd/Mary Evans
Active Bare Carter Carters Chest Doctor Enlist Enlisting Exam Examination Fitness Health Healthy Joining Liver Medication News Pharmaceuticals Physical Pills Tablets
EDITORS COMMENTS
This evocative image captures the essence of the rigorous medical examinations that were a mandatory part of the enlistment process during the early stages of the First World War. Dated 1914, the photograph shows a determined man undergoing a thorough army medical examination, with a doctor checking his chest and lungs for signs of fitness and health. The man, bare-chested and focused, is a testament to the physical demands placed upon soldiers during wartime. The advertisement for Carters Little Liver Pills, subtly positioned in the bottom left corner, underscores the importance of maintaining good health and fitness during active military service. The pills, marketed as a "tonic for the army," were a popular remedy for a range of ailments, including fatigue, indigestion, and anemia. With the tagline "For Active Service," the advertisement speaks to the needs of soldiers, both on and off the battlefield. This illustration, published in the Illustrated London News, offers a glimpse into the wartime world of 1914, where the demands of military service and the importance of personal health intersected. The image serves as a poignant reminder of the sacrifices made by men during the First World War and the role that medicine and pharmaceuticals played in supporting them.
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