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Advert for the Dainty Gossard Combination, 1927
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Advert for the Dainty Gossard Combination, 1927
Advert for the Dainty Gossard Combination, (lingerie) 1927 Date: 1927
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Media ID 14237154
© Mary Evans / Jazz Age Club Collection
Combination Dainty Gossard Lingerie Underwear 1927
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1. Title: "Dainty Gossard Combination: The Epitome of 1920s Elegance and Comfort" 2.. This advertisement from 1927 showcases the Dainty Gossard Combination, a groundbreaking lingerie design that embodied the spirit of the Roaring Twenties. The image, published in a popular women's magazine, exudes an air of sophistication and modernity, inviting women to embrace a new era of fashion and comfort. 3. Background: The 1920s, also known as the Jazz Age, was a time of great social and cultural transformation. Women's fashion underwent significant changes, with a focus on comfort, functionality, and a more streamlined silhouette. The Dainty Gossard Combination, a two-piece lingerie set, represented the perfect blend of these trends. 4. Design: The advertisement highlights the Dainty Gossard Combination's sleek design, featuring a demure yet alluring look. The corset-like bodice, adorned with delicate lace and intricate embroidery, cinches the waist and flatters the figure, while the briefs provide coverage and support. The set is completed with a matching garter belt and stockings, adding an element of sexiness and sophistication. 5. Innovation: The Dainty Gossard Combination was a revolutionary design for its time, as it offered both style and comfort. The use of lightweight materials and adjustable straps allowed for a more comfortable fit, making it a popular choice among women seeking a more modern and practical undergarment. 6. Impact: This advertisement not only showcases the Dainty Gossard Combination but also captures the essence of the 1920s, with its Art Deco-inspired design and the glamorous, confident woman it portrays. The image serves as a reminder of the significant role that undergarments played in shaping women's fashion during this era and the enduring impact they continue to have on our culture.
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