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Advertisement for Dewars by Edmund J Sullivan
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Advertisement for Dewars by Edmund J Sullivan
Black and white sketch by celebrated artist Edmund J Sullivan for Scotch whisky brand Dewar s, entitled The Spirit of Wisdom in the Illustrated Sporting and Dramatic News of 10th October 1925. The image, entitled The Bookman accompanied text which offered books as a perfect companion to Dewars whisky. Date: 10th October 1925
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Media ID 14265160
© Illustrated London News Ltd/Mary Evans
Bookman Drama Dramas Dramatic Edmund Magazines News Pictures Publication Publications Sporting Sullivan 1925
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1. Title: "The Spirit of Wisdom: A Black and White Sketch by Edmund J. Sullivan for Dewar's Scotch Whisky, 10th October 1925" In the captivating world of 1920s society, the Illustrated Sporting and Dramatic News published a striking advertisement for Dewar's Scotch Whisky on the 10th of October, 1925. The advertisement, a black and white sketch by the celebrated artist Edmund J. Sullivan, depicted a thoughtful, intelligent man, affectionately titled "The Bookman." Edmund J. Sullivan, a renowned British artist, was known for his portraits and illustrations. His work graced the pages of numerous magazines and publications, including the Illustrated Sporting and Dramatic News. In this particular advertisement, Sullivan masterfully captured the essence of a refined gentleman, engrossed in a book, with a glass of Dewar's Scotch Whisky by his side. The accompanying text read, "Books and Dewar's Scotch Whisky - The perfect companionship." The advertisement spoke to the intellectual and sophisticated audience of the time, emphasizing the importance of knowledge and the enjoyment of fine whisky. The image of "The Bookman" encapsulates the spirit of the 1920s, a time of social, cultural, and intellectual growth. The advertisement, published in the Illustrated Sporting and Dramatic News, showcased the brand's commitment to appealing to the educated and discerning consumer. This advertisement serves as a reminder of the rich history and cultural significance of Dewar's Scotch Whisky, as well as the role of art and illustration in advertising during the 1920s. The image of "The Bookman" continues to inspire and captivate audiences, offering a glimpse into the past and the enduring appeal of the combination of knowledge and the finer things in life.
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