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Advert for Dolcis shoes 1943
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Advert for Dolcis shoes 1943
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1943 Casual Dolcis Foot Wear Practical Savings Shoe Shoes Slip Ww 2 Ww Ii War Time
EDITORS COMMENTS
This advertisement for Dolcis shoes, published in the Illustrated London News in 1943, showcases a practical and stylish footwear option for women during World War II. With rationing restrictions in place, saving on essential items was a priority, making the affordability of these shoes an attractive proposition. The image features a woman in a casual outfit, her posture exuding confidence and ease, as she models the Dolcis slip-ons. The shoes, with their brown leather finish and simple design, were a versatile addition to any wardrobe, suitable for both work and play. The advertisement text emphasizes the shoes' durability and comfort, promising that they would last through the rigors of daily life. The tagline, "Dolcis shoes - a wise investment," underscores the importance of making smart purchases during wartime. Despite the challenging circumstances of the 1940s, fashion continued to play a role in people's lives, and the Dolcis shoes represented a small luxury, a reminder of the beauty and joy that could be found even in the midst of war. This advertisement serves as a fascinating glimpse into the past, offering a glimpse into the fashion trends and consumer culture of the time.
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