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Advert for Dunlop, wired tyres, 1927
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Advert for Dunlop, wired tyres, 1927
Advert for Dunlop, wired tyres, 1927
1927
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14237413
© Mary Evans / Jazz Age Club Collection
EDITORS COMMENTS
Step into the Roaring Twenties with this advertisement for Dunlop's revolutionary wired tyres, as featured in the August 1927 issue of Eve magazine. The Jazz Age was in full swing, and the carefree spirit of the 1920s was palpable in every aspect of life, from fashion to entertainment. This advertisement encapsulates the era's excitement and innovation, inviting consumers to experience the thrill of the open road with Dunlop's state-of-the-art tyres. The image showcases a stylish woman in a flapper dress, her hair bobbed and adorned with a feather headband, standing confidently beside a sleek, wire-rimmed automobile. The car's elegant design and the woman's modern appearance perfectly represent the spirit of the 1920s. The advertisement's bold typography and vibrant colors further emphasize the era's energy and dynamism. Dunlop's wired tyres were a significant advancement in automotive technology during the 1920s. These tyres featured a network of steel wires woven into the rubber, providing improved durability, strength, and resistance to punctures. The advertisement highlights the tyres' ability to maintain optimal pressure, ensuring a smoother and safer driving experience. This advertisement is an intriguing glimpse into the past, offering a window into the Jazz Age's culture, fashion, and technological advancements. It serves as a reminder of the era's spirit of innovation and the role that advertising played in shaping consumer preferences and expectations.
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