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Advert for the fashion house of Martial & Armand, Paris, 192
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Advert for the fashion house of Martial & Armand, Paris, 192
Advert for the fashion house of Martial & Armand, Paris, 1926 Date: 1926
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14381848
© Mary Evans / Jazz Age Club Collection
Armand Couture Couturiers Fashions Martial
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Step into the vibrant world of Martial & Armand, the renowned Parisian fashion house that defined elegance and innovation during the Jazz Age of the 1920s. This advertisement from 1926 showcases the grandeur and sophistication of the brand, which was favored by the elite and trendsetters of the time. The silhouette of a young, slender page boy, dressed in a crisp, white shirt and black bow tie, stands against a backdrop of rich, jewel-toned fabrics and intricate beadwork. The fashion house's name, "Martial & Armand," is elegantly written in gold letters, adding an air of luxury and exclusivity. The 1920s were a decade of daring fashion trends, and Martial & Armand was at the forefront of this revolution. The brand's designs were known for their modernity, often incorporating elements of the latest jazz music and cultural influences. The page boy's silhouette, with his slim fit and clean lines, embodies the androgynous style that was popular during this era. The advertisement also highlights the brand's commitment to couture, with the tagline "Grand Couturiers" proudly displayed. This signified that each piece was meticulously crafted by hand, ensuring the highest quality and attention to detail. As you gaze at this stunning advertisement, you can almost hear the lively sounds of jazz music and feel the energy of the 1920s coming to life. Martial & Armand's designs were more than just clothing; they were a symbol of the spirit and excitement of the era, and this advertisement captures that essence perfectly.
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