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Advertisement for Felco bearing block

Advertisement for Felco bearing block


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Advertisement for Felco bearing block

Advertisement for Felco bearing block.
1949

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 14312381

© Terry Parker / Mary Evans Picture Library

1949 Bare Bearing Block Calendar Glamour Hoist Hoists Legs Lift Lifting Pose Posing Products Raised Roller Skate Skates Skating Skimpy Skirt Wheels Williams Wilton Short


EDITORS COMMENTS
Step into the vibrant world of the 1940s with this advertisement for a Felco bearing block. The image, dated 1949, features a confident and glamorous woman in a red skirt and bare legs, skillfully posing while lifting a heavy load using a Felco hoist. The hoist, with its sleek metal design and large red wheels, is supported by a pair of sturdy skates, adding an element of style and grace to the industrial scene. The woman, with her arms raised and a smile on her face, exudes an air of strength and capability, showcasing the Felco bearing block's ability to make even the heaviest lifting tasks seem effortless. The advertisement, with its bold typography and dynamic composition, effectively conveys the power and reliability of the product, making it a standout addition to any calendar or collection of vintage advertisements. The use of a woman in a skimpy outfit and high heels may seem out of place in today's context, but it was a common advertising tactic in the 1940s, aimed at appealing to a male audience and emphasizing the feminine appeal of the product. Despite its retro aesthetic, the advertisement remains an intriguing glimpse into the past, offering a unique blend of glamour, strength, and industrial prowess.

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