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Advertisement for Felco products
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Advertisement for Felco products
Advertisement for Felco products.
1946
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14312383
© Terry Parker / Mary Evans Picture Library
1946 Ball Bearing Calendar Glamour Hooks Lace Pose Posing Products Raised Shoes Skimpy Stockings Underwear Williams Wilton
EDITORS COMMENTS
In this advertisement image from 1946, a woman exudes confidence and allure as she poses in a red and black lace lingerie set, complete with stockings and high-heeled shoes. The setting is simple yet elegant, with a backdrop of industrial Felco equipment, showcasing the company's metal keyways, splines, balls, and hooks. The woman's arms are raised above her head, adding to the playful and flirtatious tone of the advertisement. The use of glamour and femininity in this advertisement was a common marketing strategy during the 1940s. The decade was known for its bold and provocative advertising, which often featured women in revealing clothing to capture the attention of consumers. However, the inclusion of industrial equipment in the background adds an intriguing twist to the advertisement, suggesting that the Felco products were essential tools for the trade industry. Despite the contrasting elements of the advertisement, the woman's pose and smile convey a sense of joy and satisfaction, implying that using Felco products would lead to a similar sense of accomplishment and success. The advertisement is a fascinating glimpse into the past, showcasing the intersection of femininity and industry during a pivotal time in history. This image, taken by Terry Parker and available through Mary Evans Picture Library, is a captivating example of 1940s advertising and the unique ways in which companies used glamour and sex appeal to sell their products.
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