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Advert for French couture house of Boue Soeurs in New York
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Advert for French couture house of Boue Soeurs in New York
Advert for the French couture house of Boue Soeurs in New York, 1926. Based in 9 Rue de la Paix, Paris and with branches in San Francisco and Palm Beach, Boue Soeurs claimed to be the only Rue de La Paix house in America at the time. The model is Genevieve Tobin appearing in Sweetheart Time. Date: 1926
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Media ID 14245591
© Mary Evans / Jazz Age Club Collection
Attire Couture Genevieve Paix Soeurs Sweetheart 1926 Boue Tobin
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EDITORS COMMENTS
Step into the world of elegance and sophistication with this stunning advertisement for the renowned French couture house of Boue Soeurs, featuring the captivating Genevieve Tobin. Dating back to 1926, Boue Soeurs, based in the heart of Paris at 9 Rue de la Paix, was a trailblazer as the only Rue de La Paix house in America at the time. With branches in San Francisco and Palm Beach, the fashion house brought a touch of Parisian glamour to the United States. Genevieve Tobin, an actress of the silver screen, graces this advertisement in a beautiful dress from the Boue Soeurs collection. The sweetheart neckline, a popular trend of the 1920s, accentuates her graceful figure, while the intricate beading and flowing fabric evoke an air of timeless elegance. The advertisement invites viewers to experience the charm and allure of Boue Soeurs' designs, transporting them to a world of glamour and sophistication. The 1920s, also known as the Jazz Age, was a time of cultural and social transformation. Boue Soeurs embodied this era of change, bringing the latest French fashions to America and inspiring a new generation of style and sophistication. This advertisement is a testament to the enduring legacy of Boue Soeurs and the lasting impact of the 1920s on fashion history.
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