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Advertisement for French war bonds, WW1
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Advertisement for French war bonds, WW1
Advertisement for French war bonds during the First World War -- give your gold to fight for victory.
1914-1918
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14412812
© Mary Evans Picture Library/Onslow Auctions Limited
Bonds Coin Defeat Fight Funding Huns Loan Losing Money Nov16 Pointed Rifle Support Victory Winning
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EDITORS COMMENTS
This evocative advertisement for French war bonds during World War I calls on citizens to give their gold to support the fight for victory. Dated between 1914 and 1918, the image depicts a determined French soldier, armed with a rifle and wearing a pointed helmet, standing tall against the backdrop of a menacing German soldier with a hun-style helmet and a rifle at the ready. The ominous tagline, "Give your Gold to Fight for Victory," underscores the urgency of the appeal. The 1910s were a time of great upheaval and sacrifice, as the First World War raged on and the outcome hung in the balance. The war effort required vast amounts of funding, and governments turned to their citizens for support. The sale of war bonds was a common way to raise funds for the war effort, and this advertisement is a powerful reminder of the sacrifices made by individuals during this period. The image of the soldiers, one representing the Allied forces and the other the Central Powers, highlights the stark contrast between the forces of good and evil. The use of the word "hun" to refer to the German soldier is a reflection of the propaganda of the time, which portrayed the Germans as barbaric and uncivilized. Despite the ominous tone of the advertisement, there is a sense of hope and determination in the image. The French soldier's unwavering stance and the tagline "Give your Gold to Fight for Victory" suggest that with the support of the people, victory was within reach. The image serves as a poignant reminder of the sacrifices made during the First World War and the power of collective action in times of crisis.
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