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Advert for Garroulds uniforms for maids 1937
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Advert for Garroulds uniforms for maids 1937
Practical house for service uniforms, available from Garrould s, Edgeware Road, London.
1937
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Media ID 14253494
© Illustrated London News Ltd/Mary Evans
Apron Edgeware Maid Maids Outfit Outfits Practical Servant Servants Staff Uniforms 1937
EDITORS COMMENTS
Step into the elegant world of yesteryear with this advertisement for Garrould's Practical House uniforms for maids, as featured in the Illustrated London News in 1937. The image presents a lineup of stylish and impeccably dressed maids, each donning the latest in Garrould's uniforms. The outfits exude an air of sophistication and professionalism, with crisp white blouses, dark aprons, and smart caps adorning the maids. Garrould's, located on Edgeware Road in London, was a renowned purveyor of high-quality uniforms for domestic staff during the 1930s. The Practical House uniforms were designed to be both functional and fashionable, ensuring that the maids not only performed their duties efficiently but also looked the part. The advertisement invites readers to "equip your servants' staff with the latest in uniforms" and promises that "Garrould's uniforms are the smartest and most practical." The use of the term "servants' staff" underscores the importance of domestic help during this era and the significance of their appearance in maintaining the prestige of a household. The 1930s were a time when the elegance and formality of the Victorian era began to give way to more modern and practical designs. This advertisement showcases how Garrould's embraced this transition, offering uniforms that were both in line with the changing times and true to the traditional values of excellence and professionalism. This image offers a glimpse into the past, transporting us back to a time when uniforms for domestic staff were a testament to the importance of presentation and the role of domestic help in maintaining the order and elegance of a household.
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