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Advert for Gossard underwear 1937

Advert for Gossard underwear 1937


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Advert for Gossard underwear 1937

Revealing.... the new line of beauty. The camera, even more candid than usual, brings to light the secret of her slender loveliness. To do justice to a flawless gown, she moulds the figure beneath to fashionable perfection. Wise in her generation, she puts her faith - and her figure - in a foundation by Gossard.
1937

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 14124374

© Illustrated London News Ltd/Mary Evans

Corset Corsets Gossard Models Undergarment Undergarments Underwear 1937


EDITORS COMMENTS
"A Peek into the Past: The Allure of Gossard Underwear in the 1930s This image from the 1930s showcases a woman in an elegant gown, her figure flawlessly shaped by the latest offering from Gossard, the renowned undergarment brand. The candid camera reveals not only her stunning attire but also the secret to her slender silhouette. In an era where fashion was a statement of sophistication and elegance, this woman demonstrates the importance of a perfectly fitted foundation. With a wise and discerning eye, she trusts the power of Gossard's corsets to enhance her figure and complement her gown. The 1930s, a decade marked by glamour and style, saw a surge in the popularity of undergarments that sculpted and shaped the body. Gossard, a pioneer in the industry, understood the needs of women and delivered undergarments that not only provided support but also accentuated their natural beauty. This image, a testament to the brand's commitment to women's confidence and self-expression, continues to inspire and captivate audiences even today. The woman in the photograph embodies the spirit of the times - an era where women embraced their femininity and celebrated their bodies with pride." Image Source: Illustrated London News Ltd/Mary Evans from Mary Evans Prints Online.

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