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Advertisement for Horlicks Malted Milk
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Advertisement for Horlicks Malted Milk
Advertisement for Horlicks Malted Milk - milkmaid and cow.
early 20th century
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14258153
© Mary Evans Picture Library/ONSLOW AUCTIONS LIMITED
Cattle Cows Dairy Horlicks Malted Milk Milkmaid Powder Powdered
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Step back in time with this advertisement for Horlicks Malted Milk, dating back to the early 20th century. The image transports us to the idyllic countryside, where a milkmaid in traditional attire gracefully pours Horlicks Malted Milk from a large, ornate jar into a glass. The source of the milk, a contented cow, gazes on from the background, surrounded by lush greenery and the warm glow of the sun. Horlicks Malted Milk, a popular malted milk powder, was first introduced in the late 19th century and gained widespread popularity due to its nutritional benefits. The advertisement cleverly emphasizes the natural origins of the milk, highlighting the connection between the farm and the consumer's home. The intricate design and vibrant colors of the poster add to its charm, making it a true piece of advertising history. The use of a milkmaid and a cow in the scene further emphasizes the product's association with the dairy industry and the rural lifestyle. This advertisement is not only a testament to the marketing strategies of the past but also a beautiful representation of the relationship between agriculture, food production, and the consumers of the early 20th century.
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