Home > Historic > World War I and II > Soldiers
Advert for Horlicks ration of malted milk tablets 1916
Wall Art and Photo Gifts from Mary Evans Picture Library
Advert for Horlicks ration of malted milk tablets 1916
Restoring energy and vitality Horlicks malted milk compressed tablets, supplied in a air tight tin.
1916
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14382388
© Illustrated London News Ltd/Mary Evans
Compressed Energy Health Lunch Malted Milk Ration Rations Supplement Tablet Tablets Tommies Tommy Vitality
FEATURES IN THESE COLLECTIONS
> Historic
> World War I and II
> Soldiers
EDITORS COMMENTS
This advertisement from 1916 showcases the Horlicks Malted Milk Compressed Tablets, a vital supplement for restoring energy and vitality during a time of great need. The image features a group of weary soldiers, known as "Tommies," taking a break from the harsh realities of the battlefield. Their faces reflect the exhaustion and strain of the First World War, making the promise of Horlicks' restorative powers all the more compelling. The advertisement highlights the convenience of the compressed tablets, which were supplied in an airtight tin, ensuring their freshness and effectiveness. The use of the term "ration" in the advertisement underscores the importance of these tablets as a supplement to the soldiers' meager food supplies. Horlicks Malted Milk Tablets were a popular health supplement during the early 20th century, and their use during World War I further solidified their reputation as a valuable source of energy and vitality. The advertisement's simple yet effective design, coupled with its powerful messaging, effectively conveys the importance of the product to those in need. This historic advertisement is a poignant reminder of the sacrifices made during the First World War and the innovative ways in which companies responded to the unique challenges of the time. The use of imagery and messaging in this advertisement continues to resonate with audiences today, making it a fascinating glimpse into the past.
MADE IN AUSTRALIA
Safe Shipping with 30 Day Money Back Guarantee
FREE PERSONALISATION*
We are proud to offer a range of customisation features including Personalised Captions, Color Filters and Picture Zoom Tools
SECURE PAYMENTS
We happily accept a wide range of payment options so you can pay for the things you need in the way that is most convenient for you
* Options may vary by product and licensing agreement. Zoomed Pictures can be adjusted in the Cart.
