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Advert for Itylus, 1927
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Advert for Itylus, 1927
Advert Itylus, New Bond street, London featuring town and country wear Date: 1927
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14237202
© Mary Evans / Jazz Age Club Collection
Bond Couture Featuring Wear 1927
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EDITORS COMMENTS
Step into the enchanting world of Itylus, the fashionable destination for both town and country wear, as showcased in this advertisement from 1927. Located on the prestigious New Bond Street in London, Itylus was a leading fashion house that epitomized the elegance and glamour of the Roaring Twenties. This advertisement, featured in Eve magazine, Issue 18, showcases the versatility and timeless appeal of Itylus's designs. The image presents an alluring contrast between the sophistication of urban chic and the charm of rural charm. The model, dressed in a stylish town outfit, exudes confidence and modernity, while the country ensemble, complete with a straw hat and tweed jacket, evokes a sense of carefree leisure. The 1920s, also known as the Jazz Age, was a time of cultural and social revolution. Women's fashion saw a significant shift towards more daring and expressive styles, with shorter hemlines, bold prints, and an emphasis on individuality. Itylus, with its innovative designs and commitment to quality, was at the forefront of this transformation. This advertisement offers a fascinating glimpse into the past, transporting us back to an era of flapper dresses, Charleston dances, and the excitement of the Roaring Twenties. It serves as a reminder of the enduring allure of fashion and its ability to reflect the spirit of the times.
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