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Advert for Kolynos toothpaste 1942
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Advert for Kolynos toothpaste 1942
Spotlight on service. Never before have the women of england playedso prominent a part in serving their country. The W.A.A.F. is but one of the many spheres of activity in which they have shouldered responsibilities and proved their sterling worth. In cultivating efficiency, personal appearance has not been overlooked. Care of the teeth, for instance, has been of vital importance.
1942
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Media ID 14120214
© Illustrated London News Ltd/Mary Evans
1942 Auxiliary Cleaning Cream Dental Hygiene Paste Teeth Toiletries Tooth Toothpaste Tube Waaf
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EDITORS COMMENTS
This 1942 advertisement for Kolynos toothpaste highlights the crucial role women played during wartime in serving their country. With the Women's Auxiliary Air Force (W.A.A.F.) being just one of many spheres of activity where they took on responsibilities and proved their worth, personal appearance, including dental hygiene, remained a priority. The image showcases a smiling woman in uniform, holding a tube of Kolynos toothpaste, emphasizing the importance of maintaining white teeth and good oral health during these challenging times. The caption reads, "Never before have the women of England played such a prominent part in serving their country. In cultivating efficiency, personal appearance has not been overlooked. Care of the teeth, for instance, has been of vital importance." This advertisement underscores the significance of both the war effort and the importance of daily hygiene practices, even in the midst of wartime adversity.
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