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Advert for L Aimant Perfume (Coty), New York, 1928
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Advert for L Aimant Perfume (Coty), New York, 1928
Advert for L Aimant Perfume (Coty) Date: 1928
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Media ID 14418038
© Mary Evans / Jazz Age Club Collection
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In the vibrant heart of New York City during the Roaring Twenties, an alluring advertisement for L'Aimant Perfume by Coty captivated the attention of jazz age enthusiasts. This enchanting print, dated 1928, showcases the essence of an era defined by flapper culture, speakeasies, and the intoxicating allure of the unknown. The advertisement features a captivating woman, her eyes closed in bliss as she inhales the scent of L'Aimant Perfume. Surrounded by the soft glow of a jazz club, she is the epitome of sophistication and mystery. The smoky atmosphere, evoked by the hazy shadows and the saxophonist in the background, adds to the seductive ambiance. The design of the advertisement is a stunning example of the Art Deco style that dominated the 1920s. The bold, geometric shapes and rich colors create a striking contrast against the soft, ethereal image of the woman. The use of gold accents and the elegant script font further emphasize the luxurious and exclusive nature of the perfume. L'Aimant Perfume was first introduced by Coty in 1921, and this advertisement perfectly encapsulates the spirit of the era. The jazz age was a time of liberation, self-expression, and the pursuit of pleasure. L'Aimant Perfume, with its intoxicating scent and alluring image, was the perfect companion for those seeking to embrace the excitement and allure of the 1920s. This advertisement is a fascinating glimpse into the past, offering a glimpse into the culture, fashion, and attitudes of the jazz age. It is a reminder of a time when the world seemed full of possibilities, and the simple pleasure of an enchanting perfume could transport one to a world of glamour and excitement.
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