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Advert for Lightning plastics zipps 1938
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Advert for Lightning plastics zipps 1938
An advertisement for Lightning plastics zipps, made in contrasting colours for a brief flexible line.
1938
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14405882
© Mary Evans Picture Library
1938 Colours Contrasting Lightning Plastics Sep16 Zipper Zips
EDITORS COMMENTS
Step into the fashionable future with Lightning Plastics Zipps, the innovative solution for your clothing needs in 1938. This striking advertisement showcases the versatility and modernity of these zippers, available in contrasting colors for a brief, flexible line. The use of zippers in women's clothing was a relatively new concept in the late 1930s, and Lightning Plastics was at the forefront of this trend. The zippers were not only functional but also added an element of style and elegance to costumes and clothes. The advertisement features a woman wearing a chic, fitted dress with a contrasting zipper running down the back. The zipper not only accentuates her figure but also adds a touch of sophistication to her outfit. The use of contrasting colors also highlights the sleek design of the zipper, making it a standout feature. The advertisement's bold typography and vibrant colors grab the viewer's attention, emphasizing the modernity and excitement of this new product. The tagline "Lightning Plastics Zipps - The Quickest Way to Fasten Up" further emphasizes the convenience and speed of this innovative solution. This advertisement is a testament to the impact of fashion on society and the role of innovative technologies in shaping it. The use of plastic zippers in women's clothing was a game-changer, and Lightning Plastics was at the forefront of this revolution. This advertisement from 1938 is a fascinating glimpse into the past, showcasing the style and innovation of the time.
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