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Advert for London Corset Co Ltd 1914
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Advert for London Corset Co Ltd 1914
Advertisement for the London Corset Co Ltd of Hanover Street, London, targeting American Ladies and Others who are unable to visit Paris during the First World War. Conveniently, the London Corset Co received a consignment of French corsets from Paris just before the outbreak of war, and are offering them without any rise in price.
1914
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Media ID 14129369
© Illustrated London News Ltd/Mary Evans
Corset Corsets Hanover Offering Outbreak Price Prices Rise Stock Unable Underclothes Underwear Consignment
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EDITORS COMMENTS
September 1914: A Beacon of Fashion Amidst War-Time Uncertainties Amidst the tumultuous backdrop of the First World War, the London Corset Company of Hanover Street, London, extended a gracious invitation to American ladies and other discerning women who found themselves unable to visit Paris, the fashion capital of the world. With the outbreak of war, the dream of traversing the European continent in search of the latest styles and trends seemed an unattainable luxury for many. Yet, the London Corset Company, in a remarkable turn of events, held a precious consignment of French corsets, expertly crafted and recently acquired before the war's onset. This advertisement from the Illustrated London News, dated September 1914, showcases the London Corset Company's commitment to providing their valued customers with the finest undergarments, even during these trying times. The corsets, which were typically only accessible to those fortunate enough to travel to Paris, were now within reach for those in London. The company proudly declared that they would not be increasing the prices, ensuring that the allure of Parisian fashion could be savored without the added burden of exorbitant costs. The London Corset Company's advertisement served as a testament to the enduring spirit of fashion and the resilience of businesses during the early days of the Great War. As the world grappled with the uncertainties of war, the London Corset Company offered a glimmer of hope and a reminder that the world of fashion could still be a source of joy and elegance, even in the most challenging of circumstances.
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